Let me tell you the story of Heels & Brains:

At Heels & Brains, we believe that fashion and science can go hand-in-hand. As a collective of women (as well as men), who have diverse careers and interests, we know being passionate about one subject should not restrict you from exploring and indulging in other curiosities. As a group, we promote science and fashion in an anti-stereotypical manner, and do not categorize ourselves within a defined mould. Our articles touch on the topics of academics and career development, but also explore the various aspects of fashion, and other broad ranging topics that impassion and empower us. We experience and explore these topics within our daily lives, and the moments of craziness that are a part of it.

Be strong. Be beautiful. Be ambitious. Be curious.
But after all, Be Yourself, that’s the slogan of Heels & Brains!
Love,
Heels & Brains

Meet our beautiful H&B team. For collaboration or to contact us , click below!

Marie-Claude Boisvert

Marie-Claude Boisvert

Founder, Chief Editor

About:

Marie-Claude Boisvert, “MC”

I always had a personality that is hard to categorize. Being passionate about mathematics and highly extroverted at the same time was already outside of the norms. After my Undergrad in Mathematics, followed by an internship in Paris, I completed a Master in Financial Engineering. At the end of my studies, I moved out West to Toronto and then finally found a place I can call home in New York City where I have lived since summer 2018. Moving is part of who I am, I guess after all I became a little bird that could not be caged.

Even if my love for mathematics won the fight for my career orientation (and believe me, there was a real fight), I have always been attracted by biology, psychology, fashion and others. Fashion has become a way to express my creativity, since I have always been into acting, art and music. In 2017, I founded Heels & Brains for that purpose. After all, life is too short to put yourself in a box. Really too short, my wrinkles remind me of it every day!

Jade Jehle

Jade Jehle

Creative Director, Blogger

About:

Jade Jehle

As a Masters graduate in Marketing and a lover for arts and advertising, Jade is a girl who constantly tries to learn and share my experiences. Writing articles that are interesting, current and scientific is a real pleasure for her. That’s exactly why she joined Heels & Brains – she says it’s just as beneficial to others as it is to her, in terms of all the new knowledge acquired when researching for content. She’s also perfectly fluent in French, English and German; words are definitely her cup of tea. Additionally, she loves fashion and enjoys expressing herself through her choices of clothing and accessories; her love for art is a reflection of this.

Veronique Demers-Mathieu

Veronique Demers-Mathieu

Blogger

About:

Veronique Demers-Mathieu

Vero obtained her Ph.D. in Microbiology from the University of Laval in 2015. Her doctoral thesis work was focused on anti-inflammatory and anti-obesity effects of new probiotic strains in dairy products. After that, she did a Postdoc (Associate Researcher) in nutritional immunology in Oregon. As of December 2018, she is working as Senior Research Scientist in Nevada. That’s where she gets to deepen her research on preterm infants, immunity and infection. She also started a second Postdoc at the University of Massachusetts Amherst in order to become a professor. Writing and science are clearly dominant interests for Vero, in addition to being passionate by outdoor sports and enjoying playing dress-up. She joined Heels & Brains without hesitation in late 2017.

Annabel McLaughlin and Geneviève Parent

Annabel McLaughlin and Geneviève Parent

Blogger

About:

Annabel McLaughlin and Geneviève Parent

Annabel and Geneviève are finishing their Masters degrees in Sexology to obtain the psychotherapist’s licence to practice sex therapy. Both want to help educate people about sexuality; something that is so intimate and personal. They have also always been interested in fashion.

Annabel, with her more feminine looks, is our official so called Queen-B. Geneviève, on the other hand, has a more of a casual-chic style, and her confidence shines bright! Together, they decided to join the Heels and Brains team to write and share their knowledge and love for fashion.

Matt Ayotte

Matt Ayotte

Photographer

About:

Matt Ayotte

As a photographer from Montreal, Matt completed his BFA in Photography at Concordia University before starting his artistic practice. Having often worked in commercial and event photography, alongside his creative projects, he joined the Heels & Brains team as a fashion-lifestyle photographer from the very first day it was launched in 2017.

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Special collaborators:

Max Wong

Photographer

Jade Tousignant

Hair & Makeup Artist

Davone Phongsa

Photographer